
Scoring and land plot work
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analysis of land plot liquidity
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investment modeling for development
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assessment of plot potential for residential project
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formation of development priorities
Financial modeling
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development of complete investment model
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payback scenarios and risk modeling
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sales forecast
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construction cost price calculation
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project cash flow
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pricing policy formation
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CAPEX analysis and optimization proposals
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P&L model for investor
Pre-construction concept formation
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development of residential complex concept
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architectural and planning solutions
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property placement on the plot, TEI calculation
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formation of apartment layout plan
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distribution of functional and target purposes of real estate properties
Marketing
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target audience analysis
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competitive environment analysis
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development of project positioning
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USP formation
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development of marketing, branding, and communication strategies
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SWOT analysis
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creation of project identity
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advertising activity plan
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marketing budgeting
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preparation of presentation and investment materials
Sales launch
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building sales funnel
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development of scripts for sales department
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CRM setup
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standardization of commercial proposals
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implementation of management reporting (daily, weekly, monthly)
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formation and/or support of sales and marketing departments
Support and optimization
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sales launch control
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adjustment of marketing and sales strategies
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project support at market entry stage
Project: Residential complex PRINCIP Plaza
Location: Kyiv

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