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Scoring and land plot work

  • analysis of land plot liquidity

  • investment modeling for development

  • assessment of plot potential for residential project

  • formation of development priorities

Financial modeling

  • development of complete investment model

  • payback scenarios and risk modeling

  • sales forecast

  • construction cost price calculation

  • project cash flow

  • pricing policy formation

  • CAPEX analysis and optimization proposals

  • P&L model for investor

Pre-construction concept formation

  • development of residential complex concept

  • architectural and planning solutions

  • property placement on the plot, TEI calculation

  • formation of apartment layout plan

  • distribution of functional and target purposes of real estate properties

Marketing

  • target audience analysis

  • competitive environment analysis

  • development of project positioning

  • USP formation

  • development of marketing, branding, and communication strategies

  • SWOT analysis

  • creation of project identity

  • advertising activity plan

  • marketing budgeting

  • preparation of presentation and investment materials

Sales launch

  • building sales funnel

  • development of scripts for sales department

  • CRM setup

  • standardization of commercial proposals

  • implementation of management reporting (daily, weekly, monthly)

  • formation and/or support of sales and marketing departments

Support and optimization

  • sales launch control

  • adjustment of marketing and sales strategies

  • project support at market entry stage

Project: Residential complex PRINCIP Plaza

Location: Kyiv

princip plaza

DONE:

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8 unit 7, Kniaziv Ostrozkykh str.,

Kyiv, Ukraine

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