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MARKETING
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Target audience analysis
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Competitor analysis
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Positioning
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Project USP
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Strategies \ marketing, branding, communication, SMM
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SWOT analysis
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Identity development
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Advertising activity plan
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Budgeting
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Presentation and investment materials
SERVICES
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Site placement, TEI
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Apartment layout plan
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Distribution of target purposes of future real estate properties
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Architectural solutions
PRE-CONSTRUCTION CONCEPT FORMATION
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Analysis of land plot liquidity, investment modeling
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Selection of land plots for specific project and needs
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Sale of land plots
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Attracting investors for land plot development
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Formation of land fund, rating and prioritization of land plot acquisition and development
LAND PLOT SCORE
SALES LAUNCH
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Building sales funnel
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Script writing
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CRM setup
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Standardization of commercial proposals
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Regular management reporting forms (daily, weekly, monthly)
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Formation of sales and marketing departments as needed
ONGOING PROJECT AUDIT
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Product analysis: format, layout, value proposition, and market fit.
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Marketing audit: channels, creatives, funnel structure, and performance.
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Sales team and CRM analysis.
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Review of pricing strategy and financial performance.
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Actionable recommendations and a clear improvement roadmap.
